Citizenship Ambassadors: Peer-to-Peer Outreach for Non-Profit Naturalization Programs

The New Americans Campaign is invested in promoting outreach strategies for naturalization programs across the country. Campaign partners have consistently described peer-to-peer outreach activities as among their most effective outreach strategies. One way the Campaign has promoted outreach programs is by providing some structure for the peer-to-peer outreach through a Citizenship Ambassador model. This toolkit describes the Campaign’s Citizenship Ambassador framework and best practices shared by Campaign partners. These practices are informed by a decade of learning as we celebrate the New Americans Campaign’s tenth anniversary in 2021.

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