New Americans Campaign Materials
This page consolidates frequently used materials for New Americans Campaign partners. You can download them below.
Messaging Research & Guides to Citizenship Communications with LPR Communities
Messaging for the 2016 Election
The workshop flyer above has been edited to highlight the upcoming 2016 election. It is editable and you will want to change the logos at the bottom of the page. This sample uses the Dallas site logos.
Messaging for Citizenship Day
Sample Advisory — Citizenship Day Workshop
Sample Press Release — Citizenship Day Workshop
“Building on Success” (NAC fundraising pdf brochure)
“Old” N-400 form
Messaging around N-400 change
|Event Flyer Color 2016 Election||597.7 KiB||153|
|NAC - Workshop Advisory Template - Training Ev||191.8 KiB||601|
|NAC EventFlyer BW||1.0 MiB||599|
|NAC EventFlyer Color||1.4 MiB||596|
|NAC Letterhead||235.4 KiB||550|
|NAC Power Point Template||7.6 MiB||722|
|NAC TwoPager 1 image cover BW||1.6 MiB||521|
|NAC TwoPager 1 image cover Color||1.9 MiB||543|
|NAC TwoPager 2 image cover BW||1.2 MiB||577|
|NAC TwoPager 2 image cover color||900.3 KiB||590|
Explanation for the above:
Use the Workshop Advisory Template to create media advisories for your NAC events. The comments along the side offer tips for what types of information to include and the advisory includes all the basic NAC messaging.
Event Flyer: In both color, and black and white, customize this flyer to promote your NAC events.
Two Pagers: Also in both color and black and white, and with two design options to choose from, this tool allows you to create a simple piece of collateral describing the national work of NAC as well as your local efforts. It can be used to promote your involvement in the campaign and develop tailored materials for outreach to potential partners and funders.
NAC Story Guidelines
The attached guide is a resource to accompany the Storytelling training, to help you identify and tell powerful stories to showcase the impact of your work. It include key types of stories that work best for LPRs and your organizations, content guidelines for good story elements, tips on collection and an interview guide.
NAC Theory of Change
The document above is the “Theory of Change” that NAC developed in 2013. You can use it to illustrate and review the goals of the NAC and the strategies and tactics to achieve them. This is a useful tool for your own planning and fund raising, and for explaining NAC to others. You might want to use it in conjunction with the Message House below.
NAC Impact and Successes
Please use the “Impact and Success” document to promote the great work we are doing as a national movement. Feel free to also customize it with your own site’s specific accomplishments.
Media Highlights Overview
Name Size Hits NAC Logo CMYK 878.6 KiB 455 NAC Logo CMYK 14.1 MiB 253 NAC Logo Gray 876.8 KiB 356 NAC Logo Gray 214.9 KiB 280 NAC Logo Rev 1.4 MiB 432 NAC Logo Rev 3.5 MiB 216 NAC Logo RGB 885.0 KiB 429 NAC Logo RGB 375.9 KiB 454
If you are a NAC member, then use this guideline document for information about co-branding NAC together with your organization.
The NAC Message House includes the most important key messages for the project.