New Americans Campaign Materials

This page consolidates frequently used materials for New Americans Campaign partners. You can download them below.

Guides to Citizenship Communications with LPR Communities

Messaging To Latino LPRs
Messaging To Latino LPRs
Messaging-to-Latino-LPRs.pdf
269.9 KiB
29 Downloads
Details...
Messaging To LPRs From China
Messaging To LPRs From China
Messaging-to-LPRs-from-China.pdf
269.9 KiB
20 Downloads
Details...
Messaging To LPRs From Korea
Messaging To LPRs From Korea
Messaging-to-LPRs-from-Korea.pdf
270.5 KiB
19 Downloads
Details...
Messaging To LPRs From Philippines
Messaging To LPRs From Philippines
Messaging-to-LPRs-from-Philippines.pdf
269.8 KiB
16 Downloads
Details...
Messaging To LPRs From Vietnam
Messaging To LPRs From Vietnam
Messaging-to-LPRs-from-Vietnam.pdf
269.5 KiB
19 Downloads
Details...

Messaging for the 2016 Election

New Americans Campaign Election Talking Points
New Americans Campaign Election Talking Points
New-Americans-Campaign-Election-Talking-Points.docx
89.9 KiB
88 Downloads
Details...

NAC EventFlyer Color 2016Election
NAC EventFlyer Color 2016Election
NAC_EventFlyer_Color_2016Election.docx
597.7 KiB
57 Downloads
Details...

The workshop flyer above has been edited to highlight the upcoming 2016 election. It is editable and you will want to change the logos at the bottom of the page. This sample uses the Dallas site logos.

Messaging for Citizenship Day

CitizenshipDay TPFinal
CitizenshipDay TPFinal
CitizenshipDay_TPFinal.pdf
192.6 KiB
348 Downloads
Details...

Sample Advisory — Citizenship Day Workshop

CitizenshipDay SampleAdvo
CitizenshipDay SampleAdvo
CitizenshipDay_SampleAdvo.pdf
88.1 KiB
312 Downloads
Details...

Sample Press Release — Citizenship Day Workshop

CitizenshipDay SampleRelease
CitizenshipDay SampleRelease
CitizenshipDay_SampleRelease.pdf
163.4 KiB
419 Downloads
Details...

“Building on Success” (NAC fundraising pdf brochure)

NAC - Building on Success (fundraising brochure)
NAC - Building on Success (fundraising brochure)
Funders - why invest in the New Americans Campaign - updated 2.11.15.pdf
Version: 11.15
1.7 MiB
410 Downloads
Details...

“Old” N-400 form

N-400
N-400
n-400.pdf
126.9 KiB
694 Downloads
Details...

Messaging around N-400 change

Suggested Messaging Around N 400 Change
Suggested Messaging Around N 400 Change
Suggested messaging around N 400 change.doc
46.0 KiB
544 Downloads
Details...

News releases

Release - NAC - CitizenshipWorks App Launch
Release - NAC - CitizenshipWorks App Launch
NAC - CitizenshipWorks app launch - 7-8-13 EV3.docx
55.4 KiB
683 Downloads
Details...
NAC Launch press release
NAC Launch press release
NAC press release 11.13.12 FINAL.pdf
107.2 KiB
526 Downloads
Details...

Partners Toolkit

NameSizeHits
NameSizeHits
Event Flyer Color 2016 Election597.7 KiB65
NAC - Workshop Advisory Template - Training Ev191.8 KiB533
NAC EventFlyer BW 1.0 MiB532
NAC EventFlyer Color 1.4 MiB519
NAC Letterhead 235.4 KiB469
NAC Power Point Template7.6 MiB607
NAC TwoPager 1 image cover BW1.6 MiB454
NAC TwoPager 1 image cover Color 1.9 MiB476
NAC TwoPager 2 image cover BW 1.2 MiB511
NAC TwoPager 2 image cover color900.3 KiB504

Explanation for the above:

Use the Workshop Advisory Template to create media advisories for your NAC events. The comments along the side offer tips for what types of information to include and the advisory includes all the basic NAC messaging.

Event Flyer: In both color, and black and white, customize this flyer to promote your NAC events.

Two Pagers: Also in both color and black and white, and with two design options to choose from, this tool allows you to create a simple piece of collateral describing the national work of NAC as well as your local efforts. It can be used to promote your involvement in the campaign and develop tailored materials for outreach to potential partners and funders.

NAC Story Guidelines

NAC Story Guidelines
NAC Story Guidelines
NAC Story Guidelines 5.2.13.pdf
Version: 2.13
187.6 KiB
435 Downloads
Details...

The attached guide is a resource to accompany the Storytelling training, to help you identify and tell powerful stories to showcase the impact of your work. It include key types of stories that work best for LPRs and your organizations, content guidelines for good story elements, tips on collection and an interview guide.

NAC Theory of Change

Graphic NAC Theory Of Change
Graphic NAC Theory Of Change
Graphic NAC Theory of Change - FINAL May 2013.pdf
392.8 KiB
451 Downloads
Details...

The document above is the “Theory of Change” that NAC developed in 2013. You can use it to illustrate and review the goals of the NAC and the strategies and tactics to achieve them. This is a useful tool for your own planning and fund raising, and for explaining NAC to others. You might want to use it in conjunction with the Message House below.

NAC Impact and Successes

Please use the “Impact and Success” document to promote the great work we are doing as a national movement. Feel free to also customize it with your own site’s specific accomplishments.

Media Highlights Overview

NAC Media Highlights
NAC Media Highlights
NAC Media Highlights 3 21 13 ev.docx
239.1 KiB
488 Downloads
Details...

Logo files

NameSizeHits
NAC Logo CMYK878.6 KiB381
NAC Logo CMYK14.1 MiB221
NAC Logo Gray876.8 KiB286
NAC Logo Gray214.9 KiB245
NAC Logo Rev1.4 MiB359
NAC Logo Rev3.5 MiB184
NAC Logo RGB885.0 KiB348
NAC Logo RGB375.9 KiB382

 

Style guidelines

If you are a NAC member, then use this guideline document for information about co-branding NAC together with your organization.

NAC Style Guide 11 9 12 Pdf
NAC Style Guide 11 9 12 Pdf
NAC Style Guide 11_9_12.pdf.pdf
1.5 MiB
556 Downloads
Details...

 

Overview 2-pager

NAC - Overview Two-Pager (ver July 2013)
NAC - Overview Two-Pager (ver July 2013)
New Americans Campaign Overview 2-pager.pdf
Version: 4.13
3.2 MiB
476 Downloads
Details...

 

Message House

The NAC Message House includes the most important key messages for the project.

NAC Message House 13-02-06
NAC Message House 13-02-06
NAC Message House 13-06-18.docx
184.3 KiB
464 Downloads
Details...

 

“Tips for effective story telling

Tips For Effective Story Banking
Tips For Effective Story Banking
Tips for Effective Story Banking.pdf
95.3 KiB
531 Downloads
Details...

Our Impact

  • The Campaign has completed over 2,900 naturalization workshops and clinics.
  • Over 193,000 citizenship applications completed since July 2011.

    Saved aspiring citizens and their families over $172 million in legal and application fees.
  • Adopted scalable technology. MP3 players, Google Voice, and Virtual Private Network (VPN) services are being used to enhance naturalization service delivery.
  • Expanded New American Workforce (an effort to provide naturalization assistance within corporations) which has partnered with over 100 businesses across the nation, ranging from hotels in Miami to American Apparel in Los Angeles.
  • Deployed Citizenshipworks, an online tool, across the Campaign in multiple settings and languages. A newly redesigned platform guides applicants through through their citizenship application from start to finish and connects applicants to legal help at partnering non-profits.
  • Were instrumental in inspiring the US Citizenship and Immigration Service to support the Citizenship Corners initiative.
  • Created innovative partnerships with public libraries, school districts, universities, social service agencies, and employers, all of which yield not only greater numbers of applicants but also greater awareness of the naturalization process.
  • Deployed a large-scale volunteer recruitment program through an e-learning course.

    Reached diverse communities. Local partners consistently outreach and provide culturally competent and language-appropriate services.
Learn more from our
Impact Report.

Who We’re Helping

People come to America from all over the world with dreams of achieving a better life for themselves and their families and calling this great nation home. Eight million people who live, work, and pay taxes in this country are eligible for citizenship, yet only about eight percent of them naturalize each year. Find out more about these individuals and the barriers they face.Read More